Alight Media employee sustainability
Alight Media is the fastest growing UK out-of-home media owner, providing advertisers with national reach, supercharging their positive impact on the planet via Pinwheel.
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These inspirational projects need your support. Donate now to help them continue their planet-saving sustainability work.
Alight Media projects
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Wolf Protection - I Am Not Afraid of the Wolf
Io non ho paura del lupo, or "I am not afraid of the wolf" in English, is an Italian charity organisation whose aim is to ensure the conservation of the wolf in Italy and Europe and its coexistence with human activities. The organisation carries out various initiatives dedicated to mitigating the conflict between wolves and stakeholders, disseminating information on the issue and combating misinformation about this fascinating predator of our forests. It brings together farmers, breeders, simple enthusiasts and nature professionals for the protection of nature and its inhabitants.
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Vesta Coastal Carbon Capture
Vesta - a research-based organisation dedicated to further the science of Coastal Carbon Capture and galvanise global deployment - harnesses the power of the oceans to accelerate the Earth's natural long-term carbon dioxide removal process and enhance coastal resilience.
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E-waste collection & recycling
E-waste reached 61.5 million tons last year, and it is projected to hit 74.7 million by 2030*. Around 60-90% is mismanaged or illegally traded, ending up in developing regions lacking e-waste management infrastructure, like West Africa and certain parts of Asia*. This poses serious environmental and health threats. It is thus crucial to adopt business models encouraging e-waste recycling. Here's where Closing the Loop seizes the opportunity.
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Plastic recovery & recycling
Around 13 million tons of plastic end up in our oceans every year. Floating plastic debris are currently the most common items of marine litter. Your funds will help clear the world of plastic waste. The projects make plastic collection and recycling profitable for some of the most marginalised and impoverished people in the world, creating jobs and stopping plastic from entering our rivers and oceans.
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Wildlife rescue
The UK has an incredible network of wildlife hospitals. This project supports Harper Asprey Wildlife Rescue in England.
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Turtle hatchling protection
Six out of seven species of sea turtles are threatened or endangered. This project protects this "keystone species". This project provides grant funding to the organisations working on small budgets. The funds go towards paying local residents to patrol important turtle nesting beaches, protecting turtles that come up to nest and ensuring that the eggs are protected, and guiding the hatchlings to the sea. SEE Turtles grants have already resulted in 10 million hatchlings being saved! They’re aiming to save 1 billion.
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Seagrass and mangrove restoration Puerto Rico
Seagrass is a wonder plant. It takes carbon from the atmosphere up to 35 times faster than tropical rainforests. Sadly, seagrass, which is found in shallow waters of coastal regions, has been declining globally at a rate of about 7% a year since 1990 – we must reverse this trend. Planting and protecting seagrass meadows is one of the most effective ways we can tackle climate change. Mangroves another critical "blue carbon" ecosystem, store up to five times as much carbon, in their biomass and soils, as tropical upland forests. Mangroves - estimated since the 1950's to have decreased globally by 50% due to land use changes - are critical to protect and restore with a diverse array of holistic benefits to coastal habitats; acting as biodiversity hotspots with a vibrant array of species from shellfish to fish species finding shelter amongst their roots as juveniles. Whilst they are key to adaptation and resilience from increasing intensity and frequency of extreme weather events exacerbated by climate change, acting as natural barriers and stabling coastlines.
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Enhanced biomass sequestration
Using the best process for removing carbon from the air – trees. This project buries the biomass – reverse mining!
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Renewable cooking equipment in India
Cooking on biogas is better for health, climate and the environment and saves households time and money. This project gives households in rural India access to 100% renewable energy for cooking. The project is Fairtrade and Gold Standard certified, ensuring that a fair, minimum income is generated for the families it supports.
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Forest Ecosystem Restoration - Andes
Developing large-scale forest ecosystem restoration partnerships with local leaders and communities, which are essential for climate resilience and the protection of biodiversity, water, and livelihoods.
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