We work with leading and progressive businesses
Search and buy the world's most impactful carbon removal, biodiversity protection and habitat restoration projects.
Access all your carbon and nature funding and documentation in one place, benchmark your portfolio with impact analytics, and optimise your audience engagement.
Put your colleagues, clients and consumers at the heart of your corporate sustainability impact.
Integrate into any online journey and activate your sustainability commitments right at the heart of your brand experience.
Pinwheel in the news
Buy best-in-class carbon removal, biodiversity protection and nature restoration projects
Pinwheel clients have access to powerful projects around the world with robust and measurable impact. We work with projects that remove carbon from the atmosphere, restore habitats and protect biodiversity. From the most advanced CDR to the most magical keystone species protection.
Carbon Capture in Building Materials
Converting CO₂ into solid building materials through accelerated carbonation
Enhanced Rock Weathering-Canada
A nature-based carbon removal technology that permanently locks away CO₂
UNDO Enhanced Rock Weathering
A nature-based carbon removal technology that permanently locks away CO₂
Bordet Biochar Project
Biochar derived from pyrolysis of mainly sawmill waste and forestry operations.
Ocean Alkalinity Enhancement
Independent research of Ocean Alkalinity Enhancement
Agricultural sequestration
Sequestering carbon by storing bio-oil converted from agricultural waste, underground
Aperam BioEnergia Biochar
Biochar project in Brazil, removing carbon and benefitting the soil and communities
Seagrass and mangrove restoration
Planting and protecting seagrass meadows and mangrove propagules to sequester carbon
Regreening - FMNR
Intervening to help trees previously cut down with viable roots re-grow into trees
Rainwater harvesting - bunds
Restoring desertified, dry land using techniques including rainwater harvesting
Plastic recovery & recycling
Supporting plastic collection and recycling projects across developing countries
E-waste collection & recycling
Working with local people & partners to collect scrap phones in African countries
Turtle hatchling protection
Protecting threatened or endangered sea turtles
Peatland Restoration
Peatland restoration in Valley of the Black Creek, Belgium
Kelp restoration Santa Monica
Restoring kelp forests to address climate change while enriching ocean life
Coral Restoration - Malaysia
The creation of artificial reefs to reverse coral loss and create ecological habitats
Dam Removal Europe
Removing dams to restore natural river flow and biodiversity
Oyster & seagrass restoration
Seawilding - a community-led native oyster and seagrass restoration project
Wolf protection
Promoting coexistence between human activities and the presence of the wolf
Woodland and hedgerow creation
Woodland and hedgerow is being restored to benefit wildlife
Carbon Capture in Building Materials
Converting CO₂ into solid building materials through accelerated carbonation
Enhanced Rock Weathering-Canada
A nature-based carbon removal technology that permanently locks away CO₂
UNDO Enhanced Rock Weathering
A nature-based carbon removal technology that permanently locks away CO₂
Bordet Biochar Project
Biochar derived from pyrolysis of mainly sawmill waste and forestry operations.
Ocean Alkalinity Enhancement
Independent research of Ocean Alkalinity Enhancement
Agricultural sequestration
Sequestering carbon by storing bio-oil converted from agricultural waste, underground
Aperam BioEnergia Biochar
Biochar project in Brazil, removing carbon and benefitting the soil and communities
Seagrass and mangrove restoration
Planting and protecting seagrass meadows and mangrove propagules to sequester carbon
Regreening - FMNR
Intervening to help trees previously cut down with viable roots re-grow into trees
Rainwater harvesting - bunds
Restoring desertified, dry land using techniques including rainwater harvesting
Plastic recovery & recycling
Supporting plastic collection and recycling projects across developing countries
E-waste collection & recycling
Working with local people & partners to collect scrap phones in African countries
Turtle hatchling protection
Protecting threatened or endangered sea turtles
Peatland Restoration
Peatland restoration in Valley of the Black Creek, Belgium
Kelp restoration Santa Monica
Restoring kelp forests to address climate change while enriching ocean life
Coral Restoration - Malaysia
The creation of artificial reefs to reverse coral loss and create ecological habitats
Dam Removal Europe
Removing dams to restore natural river flow and biodiversity
Oyster & seagrass restoration
Seawilding - a community-led native oyster and seagrass restoration project
Wolf protection
Promoting coexistence between human activities and the presence of the wolf
Woodland and hedgerow creation
Woodland and hedgerow is being restored to benefit wildlife
Carbon Capture in Building Materials
Converting CO₂ into solid building materials through accelerated carbonation
Enhanced Rock Weathering-Canada
A nature-based carbon removal technology that permanently locks away CO₂
UNDO Enhanced Rock Weathering
A nature-based carbon removal technology that permanently locks away CO₂
Bordet Biochar Project
Biochar derived from pyrolysis of mainly sawmill waste and forestry operations.
Ocean Alkalinity Enhancement
Independent research of Ocean Alkalinity Enhancement
Agricultural sequestration
Sequestering carbon by storing bio-oil converted from agricultural waste, underground
Aperam BioEnergia Biochar
Biochar project in Brazil, removing carbon and benefitting the soil and communities
Seagrass and mangrove restoration
Planting and protecting seagrass meadows and mangrove propagules to sequester carbon
Regreening - FMNR
Intervening to help trees previously cut down with viable roots re-grow into trees
Rainwater harvesting - bunds
Restoring desertified, dry land using techniques including rainwater harvesting
Plastic recovery & recycling
Supporting plastic collection and recycling projects across developing countries
E-waste collection & recycling
Working with local people & partners to collect scrap phones in African countries
Turtle hatchling protection
Protecting threatened or endangered sea turtles
Peatland Restoration
Peatland restoration in Valley of the Black Creek, Belgium
Kelp restoration Santa Monica
Restoring kelp forests to address climate change while enriching ocean life
Coral Restoration - Malaysia
The creation of artificial reefs to reverse coral loss and create ecological habitats
Dam Removal Europe
Removing dams to restore natural river flow and biodiversity
Oyster & seagrass restoration
Seawilding - a community-led native oyster and seagrass restoration project
Wolf protection
Promoting coexistence between human activities and the presence of the wolf
Woodland and hedgerow creation
Woodland and hedgerow is being restored to benefit wildlife
Leverage your sustainability budget to create brand value
Activate your corporate sustainability impact right at the heart of your brand experience. Pinwheel's powerful engagement tools, built with behavioural science, turn your employees, clients or consumers into advocates and are proven to build trust and deliver value back into your business.
Integrate your sustainability action into any digital journey
Easily integrate the Pinwheel engagement tools in any digital journey to engage your customers, clients and employees.
Case study
Transforming sustainability engagement for Ocean Outdoor
Ocean have committed a percentage of revenues to four game-changing marine projects. Their customers choose funds are allocated. With Pinwheel, Ocean are pushing boundaries in corporate sustainability and building the Ocean Outdoor brand by placing their customers at the heart of decision making.
The problem
Ocean wanted to take their sustainability credentials to the next level, support best-in-class marine projects that align with their brand, and bring their customers into the heart of the decision making process.
The solution
We created a portfolio of best-in-class marine projects and sixteen bespoke engagement platforms: each one co-branded with Ocean's top B2B customers. Ocean clients influence where their share of Ocean's sustainability funding is allocated, creating meaningful engagement and building the Ocean brand.
“Working with Pinwheel, we want to share our commitment towards a contribution based strategy which puts agencies, brands and planners at the heart of the decision making.
”Marie Le Hur, UK marketing director, Ocean Outdoor