1 min read
Rory Rudd (Pinwheel author)

Rory Rudd

5 inspirational accounts to follow

Instagram can be a mindless escape, but it can also be a brilliant source of quick and easy tips for living a more sustainable life. Here we profile a handful of our favourites…


The anti-fast-fashion campaigner and co-founder of @rememberwhomadethem is the account to follow for hard-hitting facts about the fashion industry. From explainers on how global brands exploit garment workers, to tips on how to make the most of what you've already got, she's a no-nonsense, accessible influencer who doesn't mince her words.


A hub for all things green. These campaigners cover everything from practical tips on how to use leftovers in delicious food-waste-busting recipes, to second-hand styling advice and campaigns on recycling phones that are then donated to marginalised communities that need them – win-win.


This account takes one idea and it does it really well. #Take3fortheSea suggests that every time you go to the beach, river, seaside or any kind of waterway, you take away three pieces of rubbish. Easy. It's like a mini litter pick, and so easy there's really no excuse not to.

Led by the always-sunny author Katherine Kellogg, her account is crammed full of daily tips on reducing waste and our carbon footprints. From book ideas for those with a passing interest in the environment, to easy, waste-free “scraptastic” recipes, via tips on how to reduce your plastic footprint, she's a daily dose of easy-to-follow inspiration.


The model-turned-campaigner has pivoted towards sustainability consultancy for global fashion and beauty brands, while using her considerable following to highlight environmental issues. She was a speaker at COP26 last year, and recently launched her own foundation,, which focusses on regenerative agriculture and biodynamic farming, particularly in cotton and leather production for fashion.

For regular eco inspiration, follow us @pinwheel_earth

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