Following the success of Frieze London and Frieze Masters, Frieze LA will be making waves beyond the art world thanks to its continued collaboration with Pinwheel. Visitors to the world-famous art fair get to vote for one of three planet-saving initiatives, each of which will receive a share of Frieze’s financial support. Here’s more on those fantastic projects:
1. Kelp restoration Santa Monica Bay
The kelp forest ecosystems off the southern California coast are known to be some of the most diverse and productive ecosystems in the world. They are vital for providing habitat and food for over 700 marine species and protect neighbouring coastlines from erosion and pull in carbon dioxide from the ocean as they grow. Globally, kelp forests have been lost to sea urchins, which in great numbers consume and prevent the recovery of kelps. The Bay Foundation restores these kelp forests with teams of SCUBA divers.
2. Art to Acres
This project supports the conservation of 53,375 acres (21,600 hectares) of old-growth forest. The biodiverse landscape is a migration corridor and home to the Mountain tapir, Spectacled Bear, Bush Dog, Mountain Paca and Stumped Tailed Porcupine. In collaboration with Art to Acres, the funds raised will support local communities in conserving the lands on which they have historically lived. Art to Acres is an artist-founded, non-profit environmental initiative that partners with the cultural community for large-scale land conservation support.
3. Renewable cooking equipment in India
This project enables households in rural India access to a 100% renewable energy method for cooking. Cooking on biogas is better for health, climate and the environment and saves households time and money. The project is Fairtrade and Gold Standard certified, ensuring that a fair, minimum income is generated for the families it supports.
