Transparency is our thing. Here are some of our most frequently asked questions... and the answers.
Who is Pinwheel?
Pinwheel is a privately-owned tech platform that enables businesses everywhere to fight climate change and biodiversity loss.
Do you do offsets?
Although some of the projects we work with focus on carbon removal and provide carbon credits, we encourage our clients to adopt a contribution rather than a compensation mindset.
What kind of businesses do you work with?
We work with organisations who aim to be net positive – that is, seeking to add more to society, the environment and the global economy than they take out.
How much will Pinwheel cost my business?
The contribution is set individually by each of our clients. We will work with you on identifying a meaningful contribution budget. The platform fees depend on the model you choose and the degree of customisation.
What sort of projects does Pinwheel fund?
We fund rigorously selected projects that make a real and tangible difference to the health, biodiversity and climate security of our planet.
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What does Pinwheel offer?
We provide a platform for organisations to engage their customers or staff by choosing where their share of your sustainability impact is made and align it with their interest areas.
How much money goes directly to the projects?
85% of project funding goes straight to the projects. The remainder covers the costs of our work to identify and promote the best planet-saving projects in the world.
Can you help my business comply with climate risk disclosures?
Repairing the planet working with Pinwheel can form part of your climate disclosures. Contact us directly for more information.
Can you help our business get to Net Zero?
Yes, we can advise you on how to reduce your carbon emissions to net zero. Key to this is setting a realistic, long-term plan to get to zero emissions. To find out more please contact us directly.
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Can you measure our carbon footprint?
Yes, Pinwheel can help you measure your carbon footprint in collaboration with our specialist partners.
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Will partnering with Pinwheel really help my business contribute to planet-repair?
Yes. Any of the projects you fund make a meaningful impact. We only work with projects that undertake important planet-saving activity.
How often do you change the composition of your project portfolio?
We add projects to our portfolio that satisfy our rating criteria and are willing to partner with us. We keep existing projects in our portfolio under review, and if we become uncertain that a project is making a meaningful difference, we remove it.
Do you fund projects where causality is in question, like avoided deforestation?
No. We will never offer projects where we doubt the impact being made, or where the funding provided doesn’t make a difference.
How do you choose your projects?
We hand-pick the projects, based on ensuring that they have the biggest impact possible. Our approach to carbon removal is strongly informed by the Oxford Principles for Net Zero Aligned Carbon Offsetting.
Do you fund monoculture single species sapling planting?
No. We only fund biodiverse and native tree planting. We believe that balanced eco-systems that support a broad range flora and fauna are as important as removing carbon from the air.
What are the Oxford Principles?
Cut emissions, use high quality offsets, and regularly revise offsetting strategy; shift to carbon removal offsetting (as opposed to avoided emissions); shift to long-lived storage; support the development of net zero aligned offsetting.
How are you funded?
Pinwheel is a private company, funded by shareholders and operating revenues.
I have a project that I’d like to be considered for funding. How do I get in touch?
Great! If you think your project fits with our selection criteria we would love to hear from you. Click below to contact our impact team.
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Who are your shareholders?
Our majority shareholders are the founding team, who still run Pinwheel. We have raised additional funds from investors, all of whom share our vision where every business can repair the planet and gain real brand value.
Can I buy a personal subscription?
Yes. We welcome personal subscriptions – use the link below to sign up.
What else can I do to lead a more sustainable life?
Lots! We have some great ideas that you can read here.
Can I have a job?
We’re looking for smart, passionate, proactive people. Our current vacancies are here.