We believe we can restore the health and happiness of our planet.

Rocks deep blue

We believe

We believe we can restore the health and happiness of our planet. We believe in the 'creativity of the solutions'. We believe in the people, projects and organisations around the world working to create a better future for life on Earth. We believe in long-term and secure carbon removal. We believe biodiversity is just as important as a low carbon atmosphere. We believe we all have the choice to act. We believe that companies should seek to engage everyone in sustainability action.

A turtle heads down on a coral reef, in close focus and with more reefs in the background
An unpaved road surrounded by the forest with high trees closing in at the distance
Looking up at old trees with high straight trunks

Mission

Our mission is to use sustainability investments not as compensation for harm, but as a catalyst for meaningful, individual and corporate action.

Mangrove trees
A full plastic bottle washed out on the beach
Hedgehog on top of grass and leaves, in close focus

We partner with planet saving projects


Pinwheel supports the world’s most effective planet-saving initiatives.


If you’re working to remove carbon, restore habitats, protect animal species, or recycle waste, we’d love to hear from you.