We believe we can restore the health and happiness of our planet.

We believe

We believe we can restore the health and happiness of our planet. We believe in the 'creativity of the solutions'. We believe in the people, projects and organisations around the world working to create a better future for life on Earth. We believe in long-term and secure carbon removal. We believe biodiversity is just as important as a low carbon atmosphere. We believe we all have the choice to act. We believe that companies should seek to engage everyone in sustainability action.

A turtle heads down on a coral reef, in close focus and with more reefs in the background

An unpaved road surrounded by the forest with high trees closing in at the distance

Looking up at old trees with high straight trunks

Mission

Our mission is to use sustainability investments not as compensation for harm, but as a catalyst for meaningful, individual and corporate action.

Read how it all began

A desert with a small deposit of water drying up

A full plastic bottle washed out on the beach

Hedgehog on top of grass and leaves, in close focus

We partner with planet saving projects

Pinwheel supports the world’s most effective planet-saving initiatives.